企业理念Corporation concept: 

立于诚信 Base on integrity

赢在执行 Win in execution

企业精神Corporation spirit: 

精诚团结 Sincere solidarity

睿智进取 Intelligent progress

严格苛求 Strict requirement 

自觉奉献 Voluntary dedication 

企业哲学Corporation philosophy: 

知行合一 Unity in knowledge and action

止于至善 Strive for perfection 

价值观念Values: 

忠诚度 Loyalty 

责任心 Responsibility

执行力 Executive ability

经营理念Operation principal: 

科学 Science 

发展 Development

和谐 Harmony

共赢 Win-win 

发展愿景Development vision: 

建设一个能传承中国优秀传统文化，努力推动社会经济发展，立足陕西，面向世界，受人尊敬的跨国民营企业。

Our corporation, rooted in Shaanxi and aimed at facing the world, will try the best to build a respectable transnational private enterprise to inherit Chinese excellent traditional culture and promote social economy development.